An exhibit of logo and branding design that promotes the value of design in business.
FigB®and is an exhibit of logo and trademark design by David Fiegenschue, president of FigDesign.
The exhibit is available for display in business schools, colleges, universities, corporations, galleries and other organizations with an interest in the value that visual design contributes to corporate culture and business success.

Why an exhibit of logo design?
Visual design plays an increasingly important role in marketing, for all sizes and types of businesses and organizations. A company’s logo is the centerpiece of its visual brand — a unique symbol that represents the company and evokes an emotional response from viewers. A strong logo, consistently applied, has a positive effect. Likewise, a weak or unprofessional mark communicates a negative message.

Designed for business
Many business degree programs neglect visual design, an important facet of marketing strategy. Design is often marginalized as decorative or superficial. While a logo is not the business itself, a strong visual mark captures the “soul” of a company and communicates it emotionally. This can have a powerful effect on potential and current customers.
The exhibit focuses on this value of identity design in the marketplace. These real-world examples, developed by a designer with decades of business experience, represent the benefits that conscious visual branding delivers.

Hosting the exhibition
The FigB®and exhibit is available for display by interested parties. Business schools with marketing courses are ideal settings for the exhibit, offering students an enhanced understanding of the role and process of identity design. Corporations and other organizations with an interest in the value that visual design contributes to corporate culture and business success may also be interested.

Currently there is no charge for the exhibit. Hosting institutions typically provide installation services, including mounting the items and lighting the space. An artist reception may be arranged.

Mounted logo panels
There are more than 60 logos available in the exhibit. Each symbol is mounted on 11×17 inch white polystyrene. The lightweight panels can be hung easily without wall damage in a foyer, gallery or hallway.

Concept sheets showing the “how” of a logo design project
Part of the exhibit is a display of the process of logo development. A series of 11×17 working drawings shows the process of creating a symbol for Norman Architects.

Guest lectures
In addition, designer David Fiegenschue is available as a guest lecturer in conjunction with the exhibit. Topics can include practical information about working with design firms, more about the logo development process, and a Q&A. For more information about hosting the exhibit or lectures, contact FigDesign at 972-259-5900.

About the designer
David Fiegenschue is president and creative director of FigDesign, a design firm providing integrated identity, print and interactive design.
Fiegenschue holds two degrees in printmaking (hand lithography), a BA from the University of Dallas and an MFA from Texas Christian University. He worked at an ad agency and freelanced in Dallas before managing marketing services for Future Computing Incorporated, where he was introduced to early computer design tools. He was an early adopter of the Macintosh in his own business, launched in 1986.
FigDesign now specializes in integrated design for a range of business-to-business clients. The firm occupies the 1925 former home of Irving mayor C.P. Caldwell, located in the Irving Heritage District.
Fiegenschue has been an Adjunct Instructor of Art at the University of Dallas, and has guest lectured in brand marketing classes in the University’s Graduate School of Management. He developed and taught drawing and design courses at Brookhaven College in the early 1980s. He was a member of the Portfolio Review Committee at the Art Institute of Dallas and has been a guest lecturer at the University of Phoenix in Las Colinas.

FigB®and has been on display at these institutions:
Brookhaven College
The Art Institute of Dallas
UTA Department of Visual Communication
Gupta College of Business, University of Dallas (FigDesign@30)
15 February 2008
Dallas Morning News
Irving designer’s exhibit at Brookhaven College
04 February 2008
Brookhaven Courier
Logo designer leaves trademark on Atrium Gallery
FigB®and exhibit at Brookhaven College
FigB®and exhibit at Brookhaven College
FigDesign@30 at University of Dallas
FigDesign@30 at University of Dallas
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