Office
C.P. Caldwell House
Since 1996, the FigDesign office has been located in the historic C.P. Caldwell House in the Irving Heritage District. The home was built in 1925 by C. P. Caldwell, who was elected mayor of Irving in 1938, and later hired the city’s first employee. A 1930 photo shows his family on the porch, which was enclosed during remodeling in the 1940s.
The house features the original pine heart wooden flooring, 22 windows, working fireplace, and original hexagonal bathroom tile.
CITY OF IRVING MARKS HISTORIC HOME
The City of Irving placed the Caldwell House Centennial Marker in front of the structure on October 5, 2002. The plaque was the first of several historic markers installed during Irving’s Centennial Celebration. The ceremony was attended by Mayor Joe Putnam, members of the Centennial Committee and by guest of honor Nancy Caldwell Taylor of Little Rock, who grew up in the home.
Exhibits and recognition
FigB®and
FigB®and is an exhibit of logo and trademark design by David Fiegenschue, the president of FigDesign. The examples featured in the show are selected from a career that began in 1986.
The collection is available for display in business schools, colleges, universities, corporations, galleries and other organizations with an interest in the value that visual design contributes to corporate culture and business success.
Included is a series of 11×17 working drawings that shows the process of creating a symbol for FigDesign client Norman Architects.
David Fiegenschue is available as a guest lecturer in conjunction with the show.
Kathy and David Fiegenschue at the opening of the FigDesign@30 exhibit.
Publications
FigDesign work has appeared in Print Magazine’s Regional Design Annual, American Corporate Identity, LogoLounge, the TOPS Show, The Dallas Show, and the STC Technical Art Competition (two years Best of Show).
Texas House of Representatives
State of Texas House of Representatives Free Enterprise Certificate
U.S. Chamber of Commerce
FigDesign was named a 2013 Blue Ribbon Small Business and a 2012 Free Enterprise Honoree in an annual competition sponsored by the U.S. Chamber of Commerce.
The program examines employee initiatives, environmental processes, community involvement and business planning to identify best practices among U.S. companies with fewer than 250 employees.
Background
FigDesign was founded in 1986 by David Fiegenschue, who is lead designer and creative director for all projects. The company brings together experts in related fields to solve a variety of branding and marketing problems for midsize organizations and corporations. Such solutions may involve video, social media and mobile apps in addition to logo, corporate identity, branding, and web site design.
David Fiegenschue managed Marketing Services at Future Computing, a market research company. He developed the company logo and identity system and directed a team of designers and writers that produced newsletters, brochures, trade show design, signage and various corporate materials.
During his three years there, he worked with new technologies and computer systems including the Apple Lisa and LaserWriter. He was an early user of the page layout software tool PageMaker and drawing programs like MacDraw and FreeHand.
Future Computing was acquired by McGraw-Hill, and rather than accept a position at their New York headquarters, he launched FigDesign in 1986. The firm located first in the Galleria, then in Las Colinas, and in 1996 moved the studio to the Caldwell House in the Irving Heritage District.
Fiegenschue holds both a BA from the University of Dallas (UD) and an MFA from Texas Christian University (TCU) in Printmaking, specifically hand lithography. He has a special appreciation for typography and the written word that shows in his private work.
He has developed and taught design courses at Brookhaven College, lectured at the University of Phoenix, and created and taught a course on Self Promotion to graduate art students at the University of Dallas. Contributions to local education include stints on the Portfolio Review Committee of the Art Institute of Dallas and on the Graphic Arts Curriculum Review Council at North Lake College.
The FigB®and exhibit, featuring over 20 years of his logo design work, has been shown at Brookhaven College, the Art Institute of Dallas and the University of Texas at Arlington (UTA).