FigDesign@40
The FigDesign@40 exhibit celebrating the fortieth anniversary of the founding of FigDesign is planned for September/October 2026.
DATES: Specifics coming soon; September/October 2026
LOCATION: University of Dallas Art History Building, Gorman Drive, Irving, TX 75062
The show will expand on FigDesign@30, exhibited in 2016 at the University of Dallas. The exhibit of logo and trademark design by David Fiegenschue, the president of FigDesign, featured examples selected from a career that began in Dallas in 1986.
The exhibit is available for display in business schools, colleges, universities, corporations, and other organizations with an interest in the value that visual design contributes to company culture and business success. David is available as a guest lecturer in conjunction with the show.
Kathy and David Fiegenschue at the opening of the FigDesign@30 exhibit in 2016. FigDesign@40 includes more logos and more lessons learned!
Background
FigDesign was founded in 1986 by David Fiegenschue, who is lead designer and creative director. The company brings together experts in related fields to solve a variety of branding and marketing problems for midsize organizations and corporations.
David Fiegenschue managed Marketing Services at Future Computing, a market research company. He developed the company logo and identity system and directed a team of designers and writers that produced newsletters, brochures, trade show design, signage and various corporate materials.
During his three years there, he worked with new technologies and computer systems including the Apple Lisa and LaserWriter. He was an early user of the page layout software tool PageMaker and drawing programs like MacDraw and FreeHand.
Future Computing was acquired by McGraw-Hill, and rather than accept a position at their New York headquarters, he launched FigDesign in 1986. The firm located first in the Galleria, then in Las Colinas, and in 1996 moved to the historic 1925 Caldwell House in the Irving Heritage District.
Fiegenschue holds both a BA from the University of Dallas (UD) and an MFA from Texas Christian University (TCU) in Printmaking, specifically hand lithography. He has a special appreciation for typography and the written word that shows in his private work.
He has developed and taught design courses at Brookhaven College, lectured at the University of Phoenix, and created and taught a course on Self Promotion to graduate art students at the University of Dallas. Contributions to local education include stints on the Portfolio Review Committee of the Art Institute of Dallas and on the Graphic Arts Curriculum Review Council at North Lake College.
The FigB®and exhibit, featuring examples of his logo design work, has been shown at Brookhaven College, the Art Institute of Dallas and the University of Texas at Arlington (UTA).