To help establish his presence on Twitch, Joseph Rodriguez turned to FigDesign to develop a visual identity.
Inspired by dice, the logotype uses a row of three dots and secondary colors to present the Joe Roll brand. Angles and corners that suggest tumbling dice are used throughout a flexible system of badges and graphics.
![](https://cdn.myportfolio.com/55823df7-43f8-49ca-b806-16a467ad871f/e5e19e89-0deb-48e5-ab45-26ea45fed38e_rw_1200.jpg?h=e9ae889cff970b66293fe30a2d8b5882)
![](https://cdn.myportfolio.com/55823df7-43f8-49ca-b806-16a467ad871f/03638a4b-737f-4468-8f9d-fe5a4c704ddd_rw_1200.jpg?h=610012a5b50daeda8f0ab63bf3f8f092)
![](https://cdn.myportfolio.com/55823df7-43f8-49ca-b806-16a467ad871f/d6555e7b-a521-4b43-bac8-75ac9168271b_rw_1200.jpg?h=447fd54d877cbca1c08d79a00b63f973)
![](https://cdn.myportfolio.com/55823df7-43f8-49ca-b806-16a467ad871f/44e149aa-c77e-43b7-997d-233960879963_rw_1200.jpg?h=ab0e7429a8b7f2db0d631e7d5992d175)