THE STUDY USA is a business incubator that provides a co-working space and initiatives to empower women-led businesses and next-generation entrepreneurs through the collaboration of academic partners, companies, and the local community. The organization connects programs, people and opportunities to foster business growth.
FigDesign provided a flexible visual brand that can maintains legibility in both horizontal and vertical arrangements. The system lends itself to banners, signage and event branding. A range of typography from condensed to wide allows a structure for presenting all kinds of messaging. A spectrum of related colors can be applied to various programs while maintaining core brand recognition.