THE STUDY USA is a business incubator that provides a co-working space and initiatives to empower women-led businesses and next-generation entrepreneurs through the collaboration of academic partners, companies, and the local community. The organization connects programs, people and opportunities to foster business growth.
FigDesign provided a flexible visual brand that can maintains legibility in both horizontal and vertical arrangements. The system lends itself to banners, signage and event branding. A range of typography from condensed to wide allows a structure for presenting all kinds of messaging. A spectrum of related colors can be applied to various programs while maintaining core brand recognition.
![](https://cdn.myportfolio.com/55823df7-43f8-49ca-b806-16a467ad871f/fd2b25ad-07a9-4f2f-a011-ed3e892642a6_rw_1200.jpg?h=d6b75287f9b24b82aadfa0db9193b497)
![](https://cdn.myportfolio.com/55823df7-43f8-49ca-b806-16a467ad871f/0f23728a-b7b3-4069-88b6-6492d3ce5ee6_rw_1200.jpg?h=d7f5461c08aa22609805238ee7aa2d2e)
![](https://cdn.myportfolio.com/55823df7-43f8-49ca-b806-16a467ad871f/ca0b3dd7-57a0-4cf9-842b-fd87f209d7c8_rw_1200.jpg?h=d8762baf4305e4575aaf9e8e00c7b869)