Serving citizens in need since 1957, Irving Cares asked FigDesign to create a new logo and identity on the occasion of their 60th anniversary.
Inspired by the organization’s slogan “It’s a hand up, not a handout” the new mark incorporates an upward arrow within a welcoming, rounded hand. FigDesign created a simple graphic standards guide for marketing applications and designed a special brochure to commemorate their 60 years of service.
