The Oxford Hills complex is located in Oxford County, Ontario, Canada. Beginning with a top tier golf course and clubhouse, the center plans to offer fine dining, a craft brewery and event venue.
The O and curved X forms refer to the word Oxford, and the four circles suggest the various attractions, current and future, located on the grounds. Five arrangements of the symbol and wordmark allow flexibility for a range of applications. A rich palette of mid-value colors and simple, timeless typography round out the identity.
Owner Steve Bohner says, "We wanted to capture the spirit of this project in visual form—not easy to do considering our long-term vision. But, I think the logo and branding not only do that, but also do a wonderful job representing our community.”